In business it is easy to focus on skill, leadership, and returns. However, the most important attribute of successful organizations may just be gratitude. Sure, it is common etiquette to say thanks when someone does a favor; however, all too often gratefulness is not central to companies’ cultures. We have been endeavoring to make it part of Universal Events, and we believe that every other business should do the same. Showing gratitude is an excellent mood booster for both parties involved. Naturally, being thanked for something is a really nice reward for going out of your way on someone else’s behalf. Being on the other side also generates positive feelings. Saying a heartfelt thank you to someone else can brighten your day. Working in an organization that encourages a grateful environment makes the whole team happier. Gratitude, particularly on the cultural level, also helps foster teamwork. People who are used to attending to one another’s feelings are better at collaborating. We strongly advise any team-oriented business leaders to make gratitude part of their daily cultures. These factors combine to make retention rise, which makes sense. You go to work nearly every day, so being appreciated at work will make you a generally happier person. If your work makes you happy, you are far less likely to leave. We have made gratitude a part of our culture by actively and systematically recognizing individuals for their contributions to our team. On a personal level, we also make sure to say thank you to everyone on our team for their hard work. It is definitely an integral component at Universal Events, and we suggest other organizations give gratitude a try too.