Universal Events’ Reading Recommendations

Universal Events’ Reading Recommendations

If you’re like us at Universal Events, you feel a little off your game if you’re not in the middle of a good book. For those who have already worked through this year’s reading list, here are a couple of suggestions to help you finish the year strong:

 

 

  • “Competing Against Luck: The Story of Innovation and Customer Choice”: Merging the insights of Clayton Christensen, Taddy Hall, Karen Dillon, and David Duncan, “Competing Against Luck” makes the point that new business models require a new way to predict growth. Using examples like Chobani, Uber, and Amazon, the authors argue against the old-style method of tracking service and product creation.

 

 

Any of these would make a great add to your end-of-year reading list. Pick one up today!