Leverage LinkedIn to Develop a Personal Brand

Networking has been essential to the continued success of Universal Events. Meeting the right people has opened many doors for our team. This includes effective use of social media. LinkedIn, in particular, is a powerful tool for making connections and fostering a brand. Here are some techniques for using the platform to share your insight and develop your professional image:

• Be Genuine: When writing content for LinkedIn, just be yourself. There is a plethora of information available online and most people are drawn to voices with which they can connect. Being genuine builds trust and adds weight to whatever you are sharing.

• Use Photos: Engaging people both visually and textually will make your content stronger. We apply this idea regularly to strengthen Universal Events campaigns. Different people think in different ways, so presenting a message in a few ways can make it easier to understand.

• Stay Active: Regular activity can make your LinkedIn networking more effective. The best outcomes take time to develop. If you remain consistent, you can get some great results using this platform.

• Get to Work: Perhaps the most important idea of all is to just get started. There is no time like the present. So, create some content and share it using your profile.

These tactics will help you build a personal brand on LinkedIn.To find out more about our culture, follow us on Linkedin