Three Tips to Keep Your Marketing Strategies Relevant and Effective

When it comes to maintaining marketing best practices for your Nonprofit, it’s crucial to stay on top of current trends to keep your messages landing with the right audiences. These trends are changing faster than ever before, but there’s no reason to abandon the central strength of any marketing campaign – the power of a great story.

Here are three strategies that can help you revitalize your Nonprofit’s marketing efforts.

Embrace the Impact of User-Generated Content (UGC)

User-generated content is becoming increasingly influential, with about 90% of consumers admitting that UGC sways their decisions more than traditional marketing emails or search engine results. UGC refers to any content created by individuals based on their experiences with your nonprofit, like a member of the community who was impacted by your campaign and made a decision to support you. This type of content is perceived as more authentic and trustworthy than corporate messaging because there is seemingly no intent to “sell” you on anything – the creator is simply “sharing” an experience that made an impact on them.

To help turn UGC into a staple of your marketing strategy, work to build ties with the community that encourages this kind of two-way communication.

Here are some ways to solicit and encourage high-quality, heartfelt UGC:

• Let your community know you want to hear from them! Provide clear instructions for your supporters to create and share content, and make sure they know that it doesn’t have to be polished or professional to be effective in promoting the cause.

• Launch engaging challenges or campaigns that inspire participation. Make it seem like a contest, and you’ll get their competitive juices flowing.

• Ensure your content is easy to share across social platforms – keep it short, sweet and to the point.

Video Marketing: A Vital Tool for Engagement

With 93% of internet users watching videos online weekly, video marketing is no longer optional. It offers a powerful and immediate method of communicating your nonprofit’s impact, stories, and updates. Videos are also a great way to recap the real-world effects of your work.

Here are some ways you can approach crafting compelling video content:

• Focus on short-form videos, which offer the highest return on investment in social media marketing.

• The first 30 seconds are crucial! Start your videos with an engaging hook to capture attention.

• Work in spontaneous, behind-the-scenes clips to give genuine insights into your nonprofit’s activities and internal culture.

Personalization: Connecting on a Deeper Level

Personalized messaging continues to be a powerful tool, with 72% of consumers more likely to engage with messages that are tailored to their interests and preferences. Personalization shows your community that you understand and value their unique contributions, and that you’re working hard to find ways to incorporate their values into the work that you do.

Here are some ways you can help to personalize your Nonprofit’s communication:

• Customize your website’s landing pages to cater to different audience segments.

• Use your nonprofit CRM to tailor donation appeals based on a donor’s history and relationship with your cause.

• Send heartfelt, personalized thank-you messages to acknowledge your donors’ support.

By integrating these three strategies into your nonprofit’s marketing plan, you can go a long way toward building engagement, fostering deeper connections with your audience, and amplifying the impact of your Nonprofit’s work.